Merimbula's Norfolk Pine Motel will open its doors this weekend for an artistic viewing and shopping experience like no other.
The Motel Art Fair on Saturday, July 31 will showcase more than 20 of the region's most talented artists, photographers and makers, with their work all available to purchase.
The event is the first in a month-long celebration of the region's creativity, with the motel also the venue for the official VIP launch of Art Month Sapphire Coast on Friday night.
"Motel Art Fair will be open all day [Saturday], offering shire residents and visitors to our fantastic region rooms containing artworks for sale from three galleries and 19 of our most accomplished artists," Bega Valley Regional Gallery director Iain Dawson said.
"Many of these local artists have works in the collection of the Art Gallery of NSW and the National Gallery of Australia.
"Each artist - landscape photographers, illustrators, ceramicists, glass artists, painters and jewellers - will welcome you into their own gallery motel room and tell you the stories behind their works."
Mr Dawson said he is often asked by visitors where they can access local artists works for their collections.
"Art fairs have long been a wonderful vehicle to bring together artists, galleries and buyers into a fun and accessible forum.
"The Motel Art Fair provides a one-stop-shop for first time buyers, visitors and experienced collectors to meet and buy works from our incredible artists.
"We've handpicked this select group of artists for the level of quality their work represents; we have emerging artists fresh out of art school and artists who have been practicing and exhibiting over a long and distinguished career.
"It's an opportunity like no other, where you can view and buy as many different pieces of art for yourself or for someone special to you.
"While you're there, you will also be able to grab a coffee and treats from Ragino's Coffee and enjoy the music of Kyle Wilson's special Art Month Pop Up Music Box."
Art Month is a Bega Valley Regional Gallery initiative supported by Bega Valley Shire Council and Bendigo Bank through its NSW Bushfire Community Recovery Grants Program.
For more on Art Month, see the special liftout in this week's papers.
Saturday's Motel Art Fair is free to attend, but for COVIDSafe reasons, registrations are required via EventBrite.