Despite dealing with eight floods since the Black Summer bushfires, two of which have affected this season's business, Jenny Robb of Kiah Wilderness Tours remains positive and believes the Far South Coast will come out of the pandemic in an even stronger position with respect to tourism.
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As they say, "it's an ill wind" and in part, the pandemic may contribute to potential growth because it has forced those who want a holiday, to explore new places.
"Sydney has found us. I've had twice as many people from Sydney visiting," Ms Robb, who runs kyaking tours and has camping on site, said.
Many of her Sydney visitors admitted they had never come this far south but now realised what they had been missing, Ms Robb said.
She believes that Sydney visitors will grow and especially with the mountain bike tracks being progressed.
But currently she is sitting it out after the rain on Thursday, January 6 produced 120mm in one huge dump followed by some smaller bursts.
"The river had only just settled after the December floods and then we had the second flood this season. The water table is just so full; we had to move the campers," Ms Robb said.
It had been looking very promising with good weather around Christmas and New Year.
"Because of COVID in town, people were loving the opportunity to do something outdoors, where the risk is lower."
But the recent flood meant campers were moved, the track at the site was damaged, the river sand boat ramp washed away and the Bureau of Meteorology says there is more rain to come.
"It's just one challenge after another, all the different things we've had to go through. I know it's not just us," Ms Robb said.
She's trying not to let it all get her down, saying you have to roll with it but she doesn't want to talk about being resilient.
"I've done that, I'm past it."
There was the couple who spent three days in great weather enjoying the river before the most recent floods came.
"They still had another week after Thursday and I tried everywhere to get them in but couldn't find anywhere and so they drove back to Sydney. I had to really extract their bank account details from them so I could refund them," Ms Robb said.
A couple of days later the woman phoned and said that she had booked a massage locally and told Ms Robb she could have it.
"It gives you faith in people. There was another lady who left a voucher at Sprout for lunch for me and (husband) Arthur.
"We know this place will rise as a tourism destination. We're on the map and Sydney has found us," Ms Robb said.
It's just that like so many tourism and hospitality businesses, it can be hard dealing with the challenges that just seem to keep coming.