As everyone knows, the Far South Coast is reeling from the effects of devastating bushfires and the ensuing loss of January tourism trade.
However, we won't take it lying down!
Pambula Business Chamber is collaborating with Pambula Rotary to bring you an event called Share the Love held over the Valentine's weekend, February 14-16.
Pambula is hoping to get a huge crowd to celebrate community resilience and thank all first responders.
"The invitation goes out to all Bega Valley communities - we are all in this together! Let's stand together," chamber president Michelle Pettigrove said.
One of the major events on over the weekend will be the Share the Love Street Party in the main street of Pambula, on Friday from 5-8pm.
On offer on the night: will be a family zone including jumping castle, Peppa Pig and friends, face painting, large yard games, kid's craft, fire truck, firefighters, family portraits, pre-loved kid's clothes and family food.
There will also be street food, stalls, art, vintage car parade, buskers, late-night-shopping and fabulous restaurants.
The RFS will be leading the car parade through the main street on Friday night - a perfect opportunity to show your appreciation and share the love for the firies.
Then on Saturday, check out the Sapphire Coast Historic Vehicle Club Show and Shine between 9am and 1pm at the Pambula Rec Ground.
On Saturday afternoon dress to impress for Love at the Races when the Sapphire Coast Turf Club hosts the inaugural Bendigo Bank/Pambula Cup Race Day.
Specials, deals, prizes and great opportunities are available to everyone all weekend. Visit "Pambula Village" on Facebook and Instagram for more information.