That’s the question being asked of Eden residents ahead of the annual White Balloon Day, which is being launched this week.

White Balloon Day is national child protection advocate Bravehearts’ key fundraising and awareness initiative, which aims to put an end to child sexual assault and make Australia the safest place in the world to raise a child by 2020.

All funds raised go towards delivering vital education, counselling, training and case management services to some of the most vulnerable members of the community.

White Balloon Day fundraising events will be held on Friday, September 12, and can be as simple as hosting a white morning tea, a ‘wear white day’ at your child's school or at your workplace, or a community 'wear white walk'.

This year, Bravehearts has also embraced social media and launched the #whoRUprotecting selfie campaign, to raise awareness and help protect the one-in-five Australian children who will be sexually assaulted in some way before their 18th birthday.

‘Protect kids’ official campaign T-shirts can also be purchased on the White Balloon Day website.

Bravehearts founder and CEO Hetty Johnston, is urging all Australians to register an event today and take a ‘selfie’ to pledge support.

"Child protection is everyone's responsibility and we all have children in our lives who we love and want to protect,” Ms Johnston said.

"Child sexual assault is preventable; by helping us we can put a stop to it.

“Let's do this as a nation, and together we can exact change and make a big difference to so many.

“It is Bravehearts’ vision to make Australia the safest place in the world to raise a child by 2020, and we will achieve that as long as my feet touch the ground, but we need help and we need the community to pull together.”

Bravehearts is looking to build on its biggest campaign ever last year, which saw more than 1300 fundraising events held nationally.

Register your event and donate at www.whiteballoonday.com.au